30 years trading and 80 reviews at 4.8 stars is real proof most businesses don't have. Here's why almost nobody outside your existing customers ever sees it.
★ Ranks #1 organically, "electrician victoria park"
No lock-in contract
No sales script, just a straight answer
The biggest problem
30 years trading, 80 Google reviews at 4.8 stars, and your Instagram sits at 4 followers with the last post from April 2023. Almost none of that reputation is reaching anyone outside people who already know to call you.
1Meta Ads
- No confirmed ad activity on Facebook or Instagram.
- This is your biggest scale opportunity, by far. You have a genuinely strong trust asset and effectively no active channel putting it in front of new people.
2Social
- Instagram sits at 4 followers, last posted April 2023. Genuinely dormant for a business with this much history behind it.
- Facebook has 494 likes, activity level unconfirmed.
3Google Ads
- No confirmed paid presence for your core terms.
4Website
- Phone number visible immediately, "30 years in business" claim is prominent.
- Your 4.8-star, 80-review record isn't shown anywhere on your own site, not even on your dedicated testimonials page, which shows plain text quotes with no number or star rating.
- No switchboard upgrades, EV chargers or emergency callouts named as services, worth confirming if that's a real gap or just not listed.
- No stated response time anywhere.
5Google Business Profile
- You rank #1 organically for "electrician victoria park," your own core term. A genuinely strong result.
- Three other businesses sit above you in the Google Maps pack itself.
6Who's beating you, "electrician victoria park"
On the map, above you
★
Alive Electrical Contracting
Google Maps
★
Lane Electrical
Google Maps
★
Chinery Electrical Solutions
Google Maps
But in the organic search results
1
Thornbury Electrics (you)
3
Hilton Electrical
behind you
6
Richtek Electrical
behind you
You've earned the top organic spot the hard way. The map pack above it, and everything after the click, is where the reputation gets lost.
Also worth tidying up
- Site speed and mobile rendering weren't testable from outside.
- No pricing or quote-process information shown anywhere.
None of this needs a rebuild. Most of it's fixable fast once you know exactly where to start.