Prepared by Chris Saldaris, SAL Marketing Group. 29 October 2026.
Thornbury ElectricsMarketing Audit and Landing Page
Every month about 520 Perth homeowners want an EV charger fitted. Right now Google sends them to someone else.
Prepared by Chris Saldaris, SAL Marketing Group. 29 October 2026.
Every month about 520 Perth homeowners want an EV charger fitted. Right now Google sends them to someone else.
Pick whatever's easiest.
That's how often Perth searches for an EV charger install. This page answers them.
A"ev charger installation perth", "ev charger installation", "home ev charger installation"
See your landing pageOn the demo, the form comes to us. Live, it comes to you.
Visits a month from Google, by page.
Your homepage still counts visitors with Google's old tool. It stopped collecting data in July 2023.
Perth searches a month you don't show up for.
Sources: Ahrefs, 29 Oct 2026 (estimates); Ahrefs check of Google results for "ev charger installation perth", 26 Sep 2026; your sitemap and homepage, fetched 29 Oct 2026.
From about 440 searches a month to about 600.
| Month | Searches |
|---|---|
| Oct 25 | 330 |
| Nov 25 | 260 |
| Dec 25 | 270 |
| Jan 26 | 380 |
| Feb 26 | 410 |
| Mar 26 | 970 |
| Apr 26 | 700 |
| May 26 | 620 |
| Jun 26 | 500 |
| Jul 26 | 640 |
| Aug 26 | 560 |
| Sep 26 | 580 |
Source: Google Ads Keyword Planner, Perth WA, pulled 29 Oct 2026.
That's the quiet weeks filled.
Google forecasts about 13 enquiries a month at $50 a day, about $116 each.
Source: Google Ads Keyword Planner forecast, Perth WA, 30 days from 30 Oct 2026.
At $50 a day (about $1,500 a month), Google expects about 130 clicks in 30 days. That's about $11.56 a click. Doubling the budget adds only 11 clicks, because the ad only shows when someone in Perth searches.
| Budget option | Spend / month | Clicks | Cost per click | At 5% | At 10% | At 20% |
|---|---|---|---|---|---|---|
| $50 a day, bids capped at $30 (recommended) | $1,500 | 130 | $11.56 | 6.5 | 13.0 | 25.9 |
| $50 a day, bids capped at $20 | $1,155 | 116 | $9.96 | 5.8 | 11.6 | 23.2 |
| $30 a day, bids capped at $30 | $900 | 105 | $8.58 | 5.2 | 10.5 | 21.0 |
| $100 a day, bids capped at $30 | $1,863 | 141 | $13.24 | 7.0 | 14.1 | 28.1 |
Keyword Planner forecast, Perth WA, phrase match (your ad shows for searches containing these words), 30 days from 30 Oct 2026. It doesn't include negative keywords (words that stop your ad showing, like "public"), which we'd add. Forecasts move week to week.
A home EV charger install starts around $600.
Some boards need an upgrade first. That starts around $800.
Google costs about $2,800 a month, ads and management. 5 charger installs covers it, or 2 with a board upgrade.
Use your own numbers here. The package below is extra.
A Perth concreter we work with switched his ads on, and his phone started ringing within two days: 19 enquiries in the first 46 hours, 29 by the end of the week.
Source: Meta Ads and the client's enquiry records, 22 to 28 Oct 2026.
No lock-in contract. We work month to month, and you can leave with 30 days' notice.
The Google campaign forecast above, built and managed, sending people to this page.
Ad spend is paid straight to Meta or Google, never to us. We recommend $50 to $100 a day. All-up for the monthly package, that's about $3,000 to $4,500 a month.
Call, text, or ask us to call you.
Your licence, chargers you fit, a job photo.
Your details, photos and tracking.
We check searches every few days.
Pick whatever's easiest.
Source: your website, all 89 pages in your sitemap, fetched 29 Oct 2026.